For cow-calf producers

Know the night a floor under your calves is worth buying.

USDA posts new price-floor offers most evenings — that's the LRP program your county agent keeps mentioning. Most nights they're nothing special. Some nights they're worth real money on your calves. We text you those nights, with your numbers already run. That's the whole service.

Tonight 7:02 PM

Demo Ranch: last night's offer can floor your Oct 29 calves at $383/cwt (about $2,108/head) for $44.72/head. Middle-of-the-road vs the last 19 trading days. Net of premium that guarantees $375/cwt - above the breakeven you gave us. You'd be locking in a profitable year. Cheaper sleep: $375 floor runs $34.27/head. Offer dies 8:25am. Reply FLOOR and your agent gets the paperwork ready.

A real report from July 2 — 40 fall steers, run from USDA's posted numbers.

3:30 pm

USDA posts tonight's price-floor offers — every weight, every month, every coverage level.

After supper

We run tonight's posting against your calves. Worth acting on? You get one text with the per-head math. Not worth it? Your phone stays quiet.

8:25 am

The offer dies. Reply FLOOR the night before and a licensed agent has your paperwork ready well ahead of the deadline.

Start the nightly report

Tell us about the calves you'll sell. Takes about a minute — a licensed agent handles any endorsement you decide to buy.